SZETO GTM
Partnering with early stage B2B SaaS companies
To leverage AI in their GTM stack and
Expand into new markets
Aaron Szeto has spent the last 13 years at companies such as SAP and Salesforce, but also several startups including eSSENTIAL Accessibility (merged with Level Access) and Optimy.
Real Operator
RevOps specialists are excellent with data and tech, but lack the real day to day sales experience of an AE.
AEs deeply know what frustrates them day to day but don't know how the AI and tech fits into the stack.
Aaron uniquely has experience with.
GTM AI
You know that you want to leverage AI in your GTM process, but where do you start? What are the use cases that make the most impact? How do you implement software like Clay?
New Markets
If you're considering expanding into a new market (eg. Europe expanding to North America or US expanding to Canada), how will you navigate the differences in the market? Are you sure your GTM will scale seamlessly?
DOES THIS RESONATE?
“We’re struggling to create sufficient new pipeline via outbound prospecting. Even when the activities are high, they aren’t converting to booked meetings or new deals”
"We want to leverage AI in our GTM stack but where do we start? Is Clay difficult to implement? What are the key workflows we should start with?"
"We're exploring new markets or customer segments, but we're unsure how to adapt our sales approach accordingly. How do we know our messaging and approach will work in a new market or segment?”
Expanding into new markets or scaling your sales team must be efficient.
Efficiently implement AI into your GTM workflow.
Find an expert at a fraction of a full-time employee.
SOLUTIONS
Your Strategic Partner
IDEAL CUSTOMER PROFILES
Understand your top priority accounts and potential growth accounts, then understand your target personae and what resonates with them
Implement AI in your GTM Process
Identify which workflows can have the fastest impact to your business using AI. Implement and configure software like Clay without hiring more RevOps.
TECH STACK
Tech stack optimization for CRM, but also building pipeline, deal management, forecasting, data, coaching, and more.
BUILDING PIPELINE
Create sequences and cadences to target specific use cases and personas with succinct and customized messaging at scale
EXECUTION
AEs and BDRs execute on prospecting activities to build pipeline, including email customizations, social channels, and cold call scripts with objection handling
